Reference
Consent category reference
Use consistent operational criteria for Strictly Necessary, Functional, Analytics, and Marketing identifiers.
Last reviewed September 12, 2026
CookieWall uses four operational categories: Strictly Necessary, Functional, Analytics, and Marketing. Classify an identifier by what it does in your specific implementation, not merely by its vendor or storage mechanism, and document the evidence behind decisions that affect consent behavior.
Category behavior
Use the following table to understand how each area supports the task.
| Category | Operational meaning | Visitor control |
|---|---|---|
| Strictly Necessary | Required for secure or reliable operation of a requested website function. | Always enabled. |
| Functional | Supports preferences, personalization, or features requested by the visitor. | Optional toggle. |
| Analytics | Measures visits, behavior, or performance. | Optional toggle. |
| Marketing | Supports advertising, retargeting, attribution, personalization of ads, or audience building. | Optional toggle; forced off by GPC. |