Overview
Interpret consent and GPC metrics
Use decision trends as operational evidence without treating them as a complete legal or behavioral conclusion.
Last reviewed September 12, 2026
Consent and Global Privacy Control metrics show recorded CookieWall decisions, not a legal conclusion or a count of unique people. Interpret acceptance, rejection, customization, and opt-out trends alongside the measurement window, telemetry coverage, repeated choices, and changes to the website or audience.
Decision records
Use the following table to understand how each area supports the task.
| Dashboard label | Recorded state |
|---|---|
| Accept all | All optional categories selected, subject to GPC overriding Marketing. |
| Declined | All optional categories disabled. |
| Customized | A mix of optional categories selected and denied. |
| GPC opt-out | Marketing disabled in response to the browser GPC signal. |